The Branding Class for Artists, Small Businesses and Anyone Who Wants

About the Course

Small and medium-sized business owners know that building reputation and creating consistency in their messaging is at the core of business success, but most branding programs give big ideas, but no follow through.

This course is different.

In the Brand Builder's Workshop, you'll create your brand platform and map big ideas to activities that go on your daily calendar and that reinforce your brand to your team and to your customers.

What you'll learn

Why learn branding? Most startups just jump in with an idea, but branding can answer important questions that help you shape your business. Get to know the "why" behind the "how"
Brand Strategy - Behind every big brand is a plan, and it's not fixed. Develop your brand as a learning platform to help you grow.
Brand Platform - Your platform is your "home base" that you'll return to in order to make sure your brand maintains alignment as it grows. You'll develop your brand platform and we'll make sure it doesn't end up on the back burner.
Brand Story - Develop rich, dynamic brand storytelling to blend your journey and your customer's adventure into a shared narrative.
Brand Character - At the heart of every story are the characters. Develop your character and include your customer characters too.
Bonus Lessons - What's at the heart of having a big impact, and should I turn my vision into a brand? These are big questions any founder must consider. In these lessons you'll consider what makes sense to advance as a brand.

How You'll Change

At the end of this course you'll have a structure for maintaining brand alignment across your activities and channels. When you create new products, marketing, or simply respond to inbound messaging, you'll have a structure in front of you to remind you of what matters to you and the person you are engaging with through your work.

More importantly, you'll have a process you will return to as your brand evolves. You'll have more consistency, more clarity, and more success by realizing your brand throughout your work.

Choose a Pricing Option

$125

The Branding and Marketing Class for Artists, Small Businesses and Anyone Who Wants to Make a Big Impact

Learn the art and craft of building powerful brand relationships

This class takes you from brand idea, through brand platform into brand story, then on to brand character development. The course concludes with a roadmap for communicating your brand to your audience over time. Many branding classes focus on a single piece: structuring a platform, telling a brand story, or developing messaging content, public relations or social media. This course connects the dots, helping you to integrate each component of brand throughout your day to day business and marketing activities. Join now for the reduced price and get access to the beta version of this course. You'll receive updates AND all of the content of later versions at no extra cost.