The Brand Builder's Workshop is a comprehensive program made up of courses designed to help you clarify your brand, write your brand story, connect with your audience and communicate your message across social media, the web, marketing funnels, presentations, pitches, streaming video and more!
Join today for comprehensive courses, workshops, one-on-one coaching, and design services to help you and your brand Make a Big Impact.
This program is specifically designed for artists, small businesses and nonprofits that want to utilize brand strategy and brand tactics to create better relationships with people to co-create long-term value. The course can also support designers, mid sized businesses and executives to better understand and implement brand, but the program's foundation is for those who are here to roll up their sleeves and to build and refine their brand from the ground up.
Most Branding Programs Don't Finish the Job, Leaving You With Limited Tools
Have you ever read a book on branding or taken a class that only addressed one portion of what is ultimately a comprehensive approach to building value?
- Maybe you downloaded a template and lessons to complete your brand strategy - "differentiate yourself and your business in an insanely packed marketplace!"
- Maybe you took a graphic design course on brand design and stopped at logo, letterhead and style guide.
- Maybe you read a book that inspired you to understand what brand is and what brand is not, but failed to give you any follow up steps necessary to put your brand to use.
This program addresses far more, including the top level strategic thinking necessary to create differentiation, and the tactical work and daily activities necessary. You won't get any preset calendars that tell you what to do day by day, but leave your messaging and content a mess of click-bait headlines and celebrations of hastily made up celebrations - what will YOU post for international pickle sandwich day? Hopefully nothing.
This program prepares you to establish your brand, tell your brand story, to understand your audience, and to design meaningful products, services, and ideas, and communicate in meaningful ways over time as you, your work, your audience and the things you offer change and evolve over time.
Where To Start?
Get to Know Some of Our Courses
The Branding Class for Artists, Small Business, and Anyone Who Wants to Make a Big Impact
This class will take your brand from idea, through brand platform development, and on to the development of a communications platform that you can apply right now to your touch points. Whether you are posting to social media, creating video, writing blogs, or designing content for brochures, e-commerce web pages or press releases, this class will prepare you to develop consistent and powerful content to express your brand.
The Marketing Class for Artists, Small Business, and anyone Who Wants to Make a Big Impact
Did you know that branding is but one strategy in a myriad of techniques for bringing products to market? This course provides a broad introduction to marketing techniques, giving you the tools to adapt your marketing strategy as you develop your organization. Whether you are selling personally crafted work, running a hybrid retail/e-tail business, teaching online workshops and classes, or launching a nonprofit to change the world, this class is for you.
Web Design for Artists, Small Business, and anyone who wants to Make a Big Impact
Websites are more than a landing for your products, services and eCommerce. They are the hub of your digital footprint. They contain your stories, your landing pages and your mission & vision. This class will take you from wireframe to launch of a fully developed website to promote and share your brand. You'll learn about site navigation and see multiple ways you can structure your site. We will examine page anatomy, promotional landing pages and more.